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Sunday, November 7, 2010

Media

Hello, How are you? We are here to talk about the new form of the human communication: The Mass Media. The media is the means of communication like T.V., radio, internet,magazines, newspapers...
History

Types of drama in numerous cultures were probably the first mass-media, going back into the Ancient World.

The first dated printed book known is the "Diamond Sutra", printed in China in 868 AD, although it is clear that books were printed earlier. Movable clay type was invented in 1041 in China. However, due to the slow spread of literacy to the masses in China, and the relatively high cost of paper there, the earliest printed mass-medium was probably European popular prints from about 1400. Although these were produced in huge numbers, very few early examples survive, and even most known to be printed before about 1600 have not survived. Johannes Gutenberg printed the first book on a printing press with movable type in 1453. This invention transformed the way the world received printed materials, although books remained too expensive really to be called a mass-medium for at least a century after that.

Newspapers developed from about 1612, with the first example in English in 1620; but they took until the 19th century to reach a mass-audience directly.

During the 20th century, the growth of mass media was driven by technology, including that which allowed much duplication of material. Physical duplication technologies such as printing, record pressing and film duplication allowed the duplication of books, newspapers and movies at low prices to huge audiences. Radio and television allowed the electronic duplication of information for the first time.

Mass media had the economics of linear replication: a single work could make money. An example of Riel and Neil's theory. proportional to the number of copies sold, and as volumes went up, unit costs went down, increasing profit margins further. Vast fortunes were to be made in mass media.

In a democratic society, the media can serve the electorate about issues regarding government and corporate entities (see Media influence).

Some consider the concentration of media ownership to be a threat to democracy.

This is a good form to give fun, information, interactivity, games and more, but the promiscuity has been generalized for the media and the society of today have sexual relationships from 12 years old, drink beer when are very youngers, or despreciate to the others people for their skin colour, their bodies, their sexual orientation or their economy...

The mass media only make us the necesity to be like this, buy everything what we see on T.V. but we think what on the future, the people will recover the concience and make something with this situation... We only can wait or start to do something...

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